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marți, 5 august 2014

Awesome packaging

Awesome packaging

Do they influence our purchasing decisions? 

Yes they do!  

Because we like to buy ideas.

Heineken - Part of the graphic design on the “Cool Can Edition” has been rendered in the cold-activated ink, which only becomes visible when the can is exposed to a low temperature of 0ºC, indicating that the beer is suitably cold enough to be enjoyed. 

'Peared' Juices by Conor Hagan
Ex Ben and Jerry’s Scoop Shop shift leader Conor Hagan, has designed these creative packaging ideas for a fruit beverage he has called ‘Peared'.
Hagan has also designed a cool ‘clip-strip’ of smaller juice bottles that could be displayed right at the cash register; perfect for impulse purchases.

Penguin Juice
Penguin inspired juice packaging designed by Mats Ottdal for Birdy Juice.

Breakfast Cereal Packaging
Beehive Honey Squares cereal packaging designed by Lacy Kuhn.

Coca-Cola Sharing Can

Innovative can designed by Ogilvy & Mather splits into two smaller cans.

Waterproof Watch Packaging
Festina Profundo watches come packaged inside of a bag filled with water

Spine Vodka
Glass bottle with a spine designed by German artist Johannes Schulz.

Nike Air Packaging
Pillow filled with air protects the shoes and replaces traditional shoe box.

Bzzz Honey Packaging
Tasty honey in beautiful wooden packaging made by Backbone Studio.

Kleenex boxes
they have managed to turn the product into a whole experience which makes you feel like collecting even the most trivial products like tissues. If you collect all the boxes then you will be able to rebuild the entire fruit. I found that extremely inventive and clever.

“City Harvest” – Empty Stomach Bag

Brooklyn Fare by Steven Jockisch

Honey Packaging for Klein Constantia Farm
the famous Klein Constantia crest is gold foiled on the front of the box below the diecut slit that has one bee on its way into the box inviting you to open the packaging. The box opens to reveal a, bee covered, honey comb pattern as well as small diecut bees packaged inside each box. (Designer: Terence Kitching at At Pace design and Communication)

Scanwood is Denmark’s largest manufacturer of wooden kitchen utensils, selling their products in Europe and the Middle East. The company wanted to communicate the fact that their products are made through an environmentally friendly process and are of course also made from all natural materials. (Designer: Goodmorning Technology)

Guggle Bum
Packaging design for a fun and twisted bubble gum brand. Beneath the cutesy exterior lies an unexpected twist: removing the outer box reveals the skeleton of each “bum”. (Designer: jjaaakk design)

Gloji Juice
The unusual light bulb shaped bottle is a nice reference to the energy-giving properties of the drink.

Gortz 17 Shoelace Box
To boost the sales of a stylish shoe that’s already a cult product, Kempertrautmann agency created new packaging that made the brand even more desirable in terms of look and functionality.

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