Every inch, every minute, every second!
JEEP really knows how to inspire in their commercials lately.
This time they are using Any Given Sunday as the script. Al Pacino, the coach in the movie, provides his inspirational speech in the background while showing an abundance of people working on what they love.
As Al Pacino explains, life is played in the inches, in the details, in the drive for excellence and it's that sort of commitment to greatness that went into the design of the new 2014 Jeep Grand Cherokee.
Lovely, very touchy commercial!